A LinkedIn business page offers your business with another method to market your goods or services. You
can describe your goods/services, explain the rewards to your contacts, and share other links which lead backto your site. With a properly created LinkedIn business profile, you can create a professional LinkedIn
Showcase profile. You can share your link to potential customers and connect your profile to your company’s
website. LinkedIn business
How to Build a Profitable Linkedin Business Page
A LinkedIn business page offers your business with another method to market your goods or services. You
can describe your goods/services, explain the rewards to your contacts, and share other links which lead back
to your site. With a properly created LinkedIn business page, you can create a professional LinkedIn
Showcase profile. You can share your link to potential customers and connect your profile to your company
If you’ve been exploring the ability to engage with a targeted audience, creating a company page on LinkedIn
is an excellent way to do so. When creating a page on LinkedIn, it’s important that you research your target
audience closely. For example, if you have a blog, the content and tone of the blog need to be very engaging
By engaging with a specific group of readers. LinkedIn business page
are the cornerstones of successful relationships. When building a business page on LinkedIn, it is imperative
that you find targeted businesses within your industry that are in need of freelancers (even if you are not a
skilled Freelancer yourself! ), and that would benefit from your skills and experience. Connecting with these
businesses gives you credibility and the ability to provide quality content and job opportunities to followers.
As you begin to build your business page and profile, it’s important that you don’t go over the top and become
overly promotional. Rather than making every post and update about your product or service the same, give
people variety.
Include links to social media pages where your target audience can get the latest updates on
your company, job opportunities and any other information relevant to the industry you’re in.
In addition to being engaging and providing quality posts and work,
it’s crucial that you maintain
communication with your target audience. Linkedin has a powerful feature called inmail. By using this feature,
you can notify followers of any changes to specific topics you’ve posted. You can also post new materials in the inmail for your followers to get daily updates on what’s happening at your company.
Once you have built your professional profile on LinkedIn, you need to ensure that you maintain consistency
within your writing. Many small business owners neglect to take time to update their personal profiles and hire new employees.
By taking the time to share information and engage with followers on your personal account
as well as on your business page, it helps to keep your personal brand consistent throughout your marketing
efforts.
Make sure that you use the same format for both your personal and business account. You wouldn’t
upload an email from your personal account that has the same layout as your company page header or
The more you share tips and information about your industry on both your personal and business Facebook pages, the better chance you’ll have of keeping your followers.
A great way to do this is to post daily tips and articles in the inmail. You can
easily do this by saving a draft and repurposing the same for posting as a Facebook post.
You may even want to add some photos from your day at work or a great photo from an event you attended, then simply drop them into your inmail so that you always have something new to share.
You should also be careful about promoting your business links.
If you choose your audience carefully, your small business Facebook page will only have a limited audience. Instead of aiming for the “young and wealthy” audience on Facebook, your links should be targeted towards the young entrepreneur and small
business owner.
