More Followers on Pinterest : Pinterest is one of the most popular social media platforms out there, and it’s quickly becoming one of the best sources for visual inspiration, so it’s no surprise that so many small business owners are jumping on board to get their own profiles up and running.
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But with so many users getting involved, it can be difficult to stand out among the Pinterest crowd; you want to be sure your profile, content, and strategy are working hard to build your following and encourage new visitors to take action. Check out these 10 tips to get more followers on Pinterest! More Followers on Pinterest :
1) Pick a theme
Find something you want to post about. You may not find a single theme you can stick with, but that’s okay. This will evolve as you learn what your followers respond well to. Once you have an idea of what you’re going to talk about, start pinning away! Since it is called Pinterest, make sure your pins are actually enticing—the right image will get more likes and repins than a random stock photo of a flower or beach scene. The great thing about pinterest is that everyone loves inspiring things, so try posting quotes and infographics that fall into one of these categories: self-improvement, motivation and inspiration. Posting these types of visuals on social media encourages people in their everyday lives.
2) Make it unique
Making a great visual for your pin is incredibly important when it comes to getting more followers. But if you’re one of those people who finds it difficult to make great visuals, there are some things you can do. You should spend some time researching trending images that get repinned by tons of people and figure out why they are so popular.
Study them until you understand why they got so many repins, then use that as inspiration for your own pins! The more unique your pins are, the better chances they have of being noticed. It’s almost impossible to stand out in today’s online marketplace without making something at least a little bit different than everyone else. One way you can become more original is by focusing on what truly matters—the quality of your product or service.
If your product or service isn’t good enough, no amount of marketing will help you get results. So be honest with yourself: Are you really giving people an experience they deserve? Or are you settling because it’s easy? No matter how good something looks on paper or how much money has been spent promoting it, if customers don’t like it—they won’t buy again.
3) Pin high-quality photos
First, you need to pin high-quality photos. This means they should have great, clear images and interesting descriptions. You also want them to be highly shareable by others who use Pinterest. The best way to ensure that these standards are met is by outsourcing your Pinning duties. No matter what type of business you’re running, it’s highly likely that one of your employees or freelancers has photography skills.
All you have to do is ask! Even if they don’t have any experience with photo sharing sites like Pinterest, most people will know how to take and upload a photo onto social media sites so long as they can download it from their phone or camera. More Followers on Pinterest :
4) Research your keywords
The first step in learning how to get more followers on Pinterest is doing some research. Use Google’s keyword planner or other tools that can help you identify which keywords people are searching for. Once you know what your audience wants, it will be easier for you to create a board that addresses those interests and needs.
The better your board matches your audience’s wants and needs, the more likely they are to follow your board and repin from it. For example, if you’re running a bakery, a lot of people might search for cake recipes or birthday cake recipes, so those would be good topics for an appropriate pinterest account.
On-Boarding: When someone follows your Pinterest profile, they should immediately see why following you is worthwhile. You want to make sure that their next steps (after following) are easy to find; otherwise, they’ll just end up getting lost in all of your boards and never returning.
Think about why someone would want to follow you — do they use Pinterest as a shopping tool? Do they want recipe ideas? Think about how you’d react when someone follows you — do you immediately feel interested? Do you have questions? Make sure those kinds of reactions happen when new users begin following your profile!
5) Use relevant hashtags
Check out which hashtags other accounts in your niche are using so you can find new people who might be interested in following you. For example, a fashion brand might want to search for #fashion and #style. (And make sure to use those same hashtags!) Pin a mix of content: By showing different facets of your brand’s personality, you’ll appeal to more potential followers and keep them coming back for more.
Ask followers what they think: Promote a poll or survey asking followers what they like best about your pins, or if there’s something specific they’d like to see pinned that doesn’t exist yet. Respond to comments: Responding is one way many users get noticed by others with large followings.
6) Join relevant boards
While you can always create boards for your own website, joining some of your competitors’ boards is a great way to get more followers. Comment and pin interesting content from other people’s websites, provide feedback and help others out, and before long you will be well-known as an expert in your field.
That’s good for both you and your business; it makes it much easier to market yourself (and make more sales) when potential customers know who you are and what kind of products or services you offer. To learn more about how board activity can impact search rankings, read our post: 3 Reasons Why Your Pins May Not Be Showing Up in Google Search.
7) Write detailed descriptions
Detailed descriptions don’t just help readers understand a new concept; they also prove that you know what you’re talking about. The details in your post should relate directly to your keywords and be specific, not general. For example, rather than saying SEO is important for business, try something like Six SEO tips for small businesses using WordPress.
While there are exceptions, it’s generally a good idea to let a search engine figure out what your posts are about. (Sometimes keywords seem natural or obvious—they aren’t.) Do some keyword research first, so you’re writing based off what people are actually searching for.
This will give you more traffic over time because it means most of your readers are finding you organically through Google. Be wary of stuffing all of your keywords into anchor text, though. This can lead to losing rankings with Google. More Followers on Pinterest :
8) Add titles and captions to photos
When you upload a picture to Pinterest, include a short title and caption that are both compelling and will encourage engagement with your pin.
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Keep in mind that you can always go back and edit these descriptions later, so it’s worth spending some time thinking about how they should look before publishing them.
Even something as simple as Sunset Beach at Sunset, followed by a quick description of what’s happening in the photo could make all of the difference in getting your content noticed (and repinned). Some good words to use when writing captions: sunset, beach, ocean, stormy/storm, moody/mood. Remember—it doesn’t have to be long or overly detailed; just a few sentences will do.
9) Make sure people can find you
Having an easy-to-spot account name (not your real name) is crucial. Create one before you pin anything, and make sure it includes keywords people might search for if they’re looking for your products or services. When other pinners click through to your profile page, they should immediately be able to recognize what kind of business you’re in—and that you are definitely, 100 percent relevant.
If they want more information, include a link in your bio. An ideal profile will also include a professional-looking banner image and links that let people easily find out more about you (like your website or social media accounts). The goal is not just getting followers; it’s also letting them know who you are.
10) Don’t spam. Ever.
When you post your pins, make sure they’re quality. Focus on pinning high-quality pictures, infographics and videos that your followers will love. Ask yourself: Is it useful? Is it entertaining? before you hit Pin It. Your content is what helps you attract new followers, so be choosy about what goes into your board.
If a lot of people are repinning your stuff or following you, you’ll get a lot more exposure. Don’t forget to repin others as well—it shows them that you appreciate their hard work and effort as well. After all, they could do that for you one day! If a lot of people are repinning your stuff or following you, try cross-promoting with related users; at any given time, there are tons of people using Pinterest—the network has over 80 million users (at last count)—so chances are good someone else in your niche uses it as well!
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