Your Facebook page has the potential to be your most powerful marketing tool, but it won’t do you any good if nobody sees it in the first place! In this article, we’ll take a look at eight of the most effective ways to grow your Facebook following with no budget whatsoever. Best of all, these tips will also help you even if you have money to invest in advertising later on!
1) Create a Strong Cover Image
The first thing someone sees when they visit your Facebook page is your cover image. If you’re a marketer, your job is to design a visually appealing and informative image that says, this page is about x.
You should then use captions to highlight what it is about that subject that makes it interesting to you and potential consumers of your product or service.
A strong cover image helps people know why they should click like, follow and eventually buy from you. And remember—the bigger your audience, the more exposure you’ll get from brands who want to be associated with users just like them.
2) Post Engaging Content
Rather than just posting your sales pitch, try to post engaging content that builds your brand and lets users interact with you in different ways. Give users a way to ask questions or share their experiences with you and/or your products. Also, ask users to like, comment on, or share your posts;
these engagements help show Facebook that you have people interacting with your page, which helps promote visibility in their News Feeds.
You can also encourage sharing by offering freebies or discounts as an incentive. This is a great way to build brand loyalty and gain new followers who are already interested in what you have to offer.
3) Use Pictures on Your Posts
Pictures get more engagement than text, so including a photo on your Facebook post could dramatically increase how many people engage with your content.
While you want to make sure to create compelling images that match your brand and resonate with your audience, having an image at all could help boost engagement—whether or not it’s attached to a caption.
We recommend using an image on Facebook posts because of its native reach. Facebook is constantly testing different types of posts and what resonates best with their users—so give it a try and see if you notice any boosts in engagement!
4) Post Status Updates Regularly
Did you know that Facebook has a tool that allows you to upload your email list and target it against potential Facebook fans? Most people don’t, because it’s a relatively new feature that has been rolled out over time. It’s called Custom Audiences and is one of those features that can help businesses grow exponentially. To get started using Custom Audiences
5) Choose Your Targets Wisely
If you’re just starting out with Facebook marketing, you may be tempted to create and update a Facebook Page that says everything about your business. This isn’t necessarily a good idea.
Keeping things concise (between 250 and 500 words) can help keep fans from bouncing off your page after reading through what may feel like a mile-long wall of text.
Instead, focus on writing valuable updates that engage your followers so they stick around long enough to hear about what you have to offer.
